An experience needs a life beyond its first showing.

An immersive experience involves more than creating images or sound. It needs a space, a relationship with its audience and the right production conditions. Considering these from the outset helps develop formats with real exhibition potential.

Escena Inmersiva: our cultural management initiative

Escena Inmersiva is Madrid Produce’s own cultural management initiative dedicated to immersive culture. It works on the development, production, dissemination and circulation of works, connecting artists with institutions, venues, programmers and audiences.

Choosing a format, adapting the technical setup, preparing documentation and agreeing rights are all part of this work. Different authors and teams can contribute: the initiative does not depend on a single artistic identity.

Invernaderos: the work and its production

Invernaderos brings together painting, sculpture, projection and sound around humanity, nature and technology. Syntro.phi is the artistic identity behind this work; Madrid Produce and Tertulia are credited as co-producers. These credits describe different roles, rather than interchangeable names for the same company.

Bruno G. Arantes is credited as producer, Felipe Giuliano as artistic director and Javier Delgado as curator.

Ecos del 27: a different inquiry, a different team

Ecos del 27 offers an immersive encounter with the legacy of the Generation of ’27. Its artistic identity is Ecos27, and the project has been developed with Madrid Produce, Tertulia, BRAVA Arts! and Gallo Rojo. Authorship and contributions are credited for each piece.

Producing an experience also means preparing for its next encounters with an audience.

Escena Inmersiva’s R&D project in the creation and dissemination of immersive culture is supported by Spain’s Ministry of Culture.

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