LARGE-SCALE EVENTS
Madrid: a track record of institutional projects.
Veranos de la Villa, LuzMadrid, San Isidro, Navidad de Encuentro, the Three Kings Parade and Zarzuela Monumental Retiro. Cultural production serving the city.

Projects and credits
Veranos de la Villa
Madrid Produce provided technical direction for Veranos de la Villa from 2020 to 2025. Sustained work supporting the festival’s cultural programme across its different venues in Madrid.
- Activity
- Technical direction company
- Track record
- 2020–2025 editions
- Location
- Madrid


LuzMadrid 2026
Madrid Produce carried out technical and production coordination for LuzMadrid 2026, bringing both areas together in the delivery of the festival.
- Activity
- Technical and production coordination
- Edition
- 2026
- Location
- Madrid




Three Kings Parade
Organising Madrid’s Three Kings Parade is part of Madrid Produce’s experience in large-scale urban events and public celebrations.
- Activity
- Organisation
- Field
- Large-scale urban events


San Isidro
Madrid Produce has worked on the organisation of several editions of San Isidro, at venues including Matadero, Las Vistillas and the Pradera.
- Activity
- Organisation
- Track record
- Several editions
- Venues
- Matadero, Las Vistillas and Pradera de San Isidro



Zarzuela Monumental Retiro
Madrid Produce created Zarzuela Monumental Retiro for the closing event of San Isidro 2023: music and visual creation on the Alfonso XII monument. It is part of Monuments in Concert.
Explore the commission


Palacio de Cibeles · Pope Leo XIV’s visit
Madrid Produce contributed to the organisation and preparation of Palacio de Cibeles during Pope Leo XIV’s visit to Madrid, working with Buenas Producciones and Cyril Devaux.
The palace served as a sacristy, a space for the Royal Household and a security coordination centre. Our contribution focused on organising the building and supporting participant reception and access management.






