Institutions and heritage
An event commissioned by the host institution, with an integrated scope and a high-profile occasion.
MADRID PRODUCE · MUSIC + LIGHTING DESIGN + PROJECTION MAPPING
El Escorial,
a living stage.
Thousands of people. A façade brought to life.
A performance you hear and feel.
A proposal for
Patrimonio Nacional and other landmarks
Patrimonio Nacional and other landmarks
AI-generated concept visual · proposed layout, capacity and brands; no agreements confirmed
SPONSORSHIP AVAILABLE
Your brand could be here.
LEAD PARTNER
OFFICIAL PARTNER
DESTINATION PARTNER
Proposed commercial inventory. No sponsors announced.INSTITUTIONAL EVENTS · CULTURAL DIPLOMACY
A landmark event.
An international legacy.
An opening, closing ceremony or institutional commemoration. Live music, heritage, lighting, projection mapping, historical narrative, protocol and hospitality form a single production.
TARGET BUDGET PER EVENT€500,000
Reference envelope for the complete event: creation, artists, production and technical direction, equipment and layout, personnel and logistics, security, emergency provision, insurance, accessibility, rights, communication, protocol, hospitality and contingency. Final breakdown, tax treatment and scope to be agreed.
Embassies and host countries
Cultural diplomacy, bilateral celebrations and opening or closing ceremonies, with local partners and a country-specific narrative.
Brands and shared funding
Sponsorship packages with defined benefits, compatible with institutional funding. Package prices are distinct from the full event cost.
A platform for Spain and Spanish-speaking countries. October 12, anniversaries and cultural seasons are developed in line with each context’s meaning and terminology, through cultural exchange and shared heritage.
Independent proposal by Madrid Produce For institutional and commercial review · 30.10.2026
01 / THE PROPOSALHERITAGE · MUSIC · MEMORY
The monument lights up.
The audience fills the seats.
Music brings it all together.
A landmark institutional event before a monument transformed by light: thousands of people watching, listening and sharing an extraordinary night.
Monuments in Concert turns architecture into the concert’s stage. Bespoke lighting reveals volume, texture and depth; projection mapping follows the façades with imagery created for their forms, collections and history. Music, light and projection become one performance.
Our aim is to fill the largest audience area each venue can accommodate: a compelling artist, destination-led ticket campaigns and partnerships with airlines, hotels and travel agencies. Every seat should offer a considered view and first-class concert sound.
Explore the institutional framework ↗01
Architecture on stage
Lighting design and projection mapping on the monument give each edition its visual signature.
02
A full audience
The maximum feasible capacity and a sales strategy bringing together local audiences, travellers and partners’ customers.
03
Sound that moves you
The intimacy and detail of the performance throughout the seating area, from the first row to the last.
THE PROJECT’S SIGNATURE / THE MONUMENT ON STAGEINTEGRATED ARTISTIC AND TECHNICAL DESIGN
The entire façade.
The full emotion.
Light reveals the monument. Projection mapping gives it a story. A large audience shares the same image and an exceptional listening experience.
Revealing architecture.
A lighting composition for every façade: depth, stone, rhythm, openings and rooflines. Colour temperature, direction and intensity shape the night in dialogue with the performance.
Let the building tell its story.
A survey of the monument, content fitted to its geometry and projection sized for a sharp image. History, nature and musical abstraction across authorised surfaces.
As many seats as the site allows.
A layout that makes the most of the venue: sectors, aisles, accessible routes and sightlines. A full audience is the commercial goal; technical studies and permissions determine capacity.
Superb sound.
Every note with presence, detail and dynamics. Coverage design, main systems and timed fills, musical microphone techniques, on-site tuning and mixing in service of the work.
FROM THE FIRST ROW TO THE LASTQuality is designed.
Quality is designed.
And checked across the audience.
Sound engineering from the layout onwards: coverage prediction, intelligibility and time alignment, musical rehearsal and listening checks in every sector. Excellence means coverage and balance at levels appropriate to the music, the heritage and the surroundings.
THE TEAM / PRODUCTION AND TECHNICAL DIRECTIONBRUNO G. ARANTES · ARNE BOCK
A team of
world-class professionals.
Artistic ambition calls for production and technical direction to match. Madrid Produce brings music, lighting, projection mapping and sound together in a single performance.
PRODUCER · TECHNICAL DIRECTION
Bruno G. Arantes
Founder of Madrid Produce Scenics and Designs in 2019. His work connects cultural production, performing arts and audiovisual creation, integrating imagery, space, light and sound. For Monuments in Concert he drives the project and coordinates production and technical direction.
EXPERIENCE THAT SUPPORTS THE PROPOSAL
Zarzuela Monumental Hispanidad
Executive production by Bruno G. Arantes. San Lorenzo de El Escorial, 2025.
View credit ↗Les Contes d’Hoffmann · Teatro Colón
Visual design with Felipe Giuliano, credited by Teatro Colón for the 2026 revival of Eugenio Zanetti’s production.
View credit ↗Veranos de la Villa · LuzMadrid
Madrid Produce’s track record: technical direction company for Veranos de la Villa 2020–2025; technical and production coordination for LuzMadrid 2026.
View credit ↗
SOUND ENGINEERING
Arne Bock
Arne Bock is the project’s sound engineer. His work places the performance at the centre: presence, detail, dynamics and considered listening from the first row to the last.
PRODUCTION AND TECHNICAL DIRECTION
Madrid Produce
Madrid Produce directs the whole: planning, teams, site layout, coordination across disciplines, rehearsals and operation. Every technical decision supports the artistic experience and respect for the monument.
Our standard: imagery that transforms architecture, superb sound and precise execution at every performance.
02 / AN ATLAS OF EXTRAORDINARY NIGHTSSIX CANDIDATE VENUES
The monument
is the protagonist.
El Escorial as the signature image, followed by Aranjuez. The Alhambra, the Mosque-Cathedral of Córdoba, Madrid’s Plaza Mayor and Bellver broaden the series through separate agreements for each venue.
A collection with room to grow. La Granja, the Royal Palace of Madrid, La Almudaina and Yuste remain potential Patrimonio Nacional chapters. Other landmarks require separate agreements and approvals from their own managing bodies.
Choose a venueto explore its chapter ↗
03 / THE EXPERIENCEFROM A VISIT TO AN EVENT
One night,
four movements.
Architecture sets the stage.
Music lights up the night.
An 80–90-minute main format without commercial interruptions: a historical prologue and three musical and visual movements. Sequence and duration adapt to the artist and venue.
Heritage repertoire can sit alongside a contemporary guest artist, presented as an artistic dialogue without attributing historically unrelated music to the monument.
- 01 / ARRIVE
The threshold
A welcome at dusk, accessible routes and an introduction to the place in Spanish and English. A preceding visit requires specific permission and a separate agreement.
- 02 / DISCOVER
The memory
An 8–10-minute prologue turns archives, geometries and documented episodes into a visual narrative.
- 03 / LISTEN
The concert
Instrumental music, architectural light and projection share a single stage direction. Listening quality extends across the audience; visual design is agreed with the artist.
- 04 / REMEMBER
The lasting impression
A digital programme, educational content and an audiovisual record with the appropriate rights.
Designed for the place.Reversible installation · lighting design · façade-specific mapping · sound coverage · accessibility · weather contingency plan
A dialogue between music and monument.
A dialogue between music and monument.
Musical curation will select works and formats for each place. Instrumental repertoire, symphonic direction and hybrid creation are strands to develop; artist bookings will be defined with the host and budget.
Musical curation and dramaturgy
Develop venue–work pairings, with artistic, historical or landscape rationale and a feasible format.
Musical direction
Define repertoire, ensemble, rehearsals and performance for each event’s scope.
Performance and hybrid creation
Explore soloists, ensembles, electronics and voice, with staging designed for each proposal.
Musical team and artists to be selected. No artistic collaborations or bookings are announced.
ARANJUEZ · MONUMENTS IN CONCERT
A landmark event.
An international legacy.
An opening, closing ceremony or institutional commemoration. Live music, heritage, lighting, projection mapping, historical narrative, protocol and hospitality form a single production.
07 / SPONSORSHIP CATALOGUEPACKAGES · HOSPITALITY · VISIBILITY
A memorable experience.
A place for your brand.
Choose your association with Monuments in Concert: brand visibility, fast-track access, reserved seats, VIP areas and catering. Each package has a defined inventory, contribution and partner allocation.
Proposed values exclude VAT. Final inventory is confirmed by venue and contract before reservation; dates, artists, capacity and monument use require the relevant agreements and approvals.
What each tier includes
| What each tier includes | Lead partner | Official partner | Destination partner |
|---|
Fast track means accredited access through a dedicated control point; venue security checks and schedules still apply. Seats and hospitality follow the approved site layout.
Add benefits to your proposal
Additional VIP hospitality
€250 / person per eventVIP seat, fast track and cocktail reception. Up to 20 additional places per event, subject to approved availability.
Exclusive programme page
€2,500 / editionOne full brand page in the edition’s print and digital programme. Design and editorial deadlines to be agreed.
Brand gathering
€4,500 / activationA 45-minute gathering for up to 30 guests in an authorised hospitality space. Artist participation and additional catering are not included.
A proposal open to your sector
Airlines · Hotels · Travel agencies · Luxury · Banking and insurance · Technology · Mobility
Exclusivity categories are precisely defined. We seek partners compatible with each other and each destination. In-kind contributions are assessed separately from cash prices.
Commercial association relates to the project. Signage, programme and website rights are defined by contract and subject to applicable approval. It excludes monument naming rights, artist appearances at private events and unlicensed advertising use of their image. Catering location requires agreement.
08 / BUILD YOUR PROPOSALYour sponsorship proposal
Choose your tier.
Start the conversation.
Calculate your package contribution and the upgrades you want to explore. Download the summary, print it as a PDF or request availability by email.
Your sponsorship proposal
- Base package
- Additional VIP hospitality
- Programme page
- Brand gathering
Proposed contribution · excluding VAT
Included invitations:
Additional VIP places across the edition:
Subject to availability and venue validation. This calculation reserves no rights or seats and is not a contract.
09 / A PARTNERSHIP FOR HERITAGEINSTITUTIONAL FRAMEWORK
A cultural proposal.
A commitment
to the public good.
Addressed to the Board of Patrimonio Nacional and its Cultural Activities, Marketing and Visitor Experience Quality department.
The Board of Patrimonio Nacional is institutionally attached to the Presidency of the Government through the Ministry of the Presidency, Justice and Relations with Parliament, headed by Félix Bolaños García at the date of this proposal.
We propose an artistic and technical scoping meeting followed by a venue assessment. The institution will determine the appropriate programming, procurement and collaboration procedures. This proposal implies no commission, co-production or institutional endorsement.
Patrimonio Nacional
Historical validation, conservation, spaces, schedule, access and conditions of use.
Madrid Produce
Concept development, full production and artistic, technical and commercial coordination within the contracted scope.
Private partners
Agreed funding and services, with measurable and authorised benefits.
Two institutional routes, one project.
El Escorial and Aranjuez: proposal for Patrimonio Nacional. Alhambra: Patronato de la Alhambra y Generalife (Andalusian government). Mosque-Cathedral: Cathedral Chapter of Córdoba. Plaza Mayor: Madrid City Council. Bellver: Palma City Council. All are candidate venues with no confirmed agreements or permissions.
A MUSICAL CULTURE ALREADY EXISTS
Music Season
The 2026 programme links repertoire recovery and anniversaries.
View precedent ↗A SERIES ACROSS VENUES ALREADY EXISTS
Jazz Palacio Real
The 2020 edition connected five Royal Sites through outdoor concerts.
View precedent ↗A DIALOGUE WITH IMAGES ALREADY EXISTS
Projection mapping
The Gallery’s 2023 opening included sponsored monumental projection.
View precedent ↗10 / FROM PROPOSAL TO OPENING NIGHTACTIVATION PLAN · 90 DAYS FROM THE START
A first step,
precisely defined.
Request a 45-minute exploratory meeting and a technical visit to Aranjuez or El Escorial. Agree on venue, scale and institutional process before committing to production.
Alignment
Meet cultural programming, select a venue and review conservation limits.
Outcome: feasibility brief.Artist offer
Request availability, an artistic proposal and technical rider from representatives. Develop an initial layout and budget.
Outcome: a costable scenario.Partnerships
Approach selected sponsors with authorised benefits and no overlapping categories or rights.
Outcome: commitments and cash planning.Decision
Finalise contracts, a feasible schedule, content, sales and communication plans.
Outcome: launch or resize.A PROPOSAL BY MADRID PRODUCELet heritage
Let heritage
move us once again.
Discover Madrid Produce ↗Discuss categories and availability with Madrid Produce. Packages are contracted with an approved inventory and conditions.
Sources, credits and proposal status +
Institutional sources
BOE · institutional attachment of the BoardLa Moncloa · Félix Bolaños GarcíaPatrimonio Nacional · structurePatrimonio Nacional · venue cataloguePhilip II · chronology 1527–1598Yuste Foundation · Charles V chronologyArtists and references
Reference photographs: Patronato de la Alhambra y Generalife, Cathedral Chapter of Córdoba, esMADRID / Madrid Destino and Visit Palma; sources linked in each card. El Escorial and Aranjuez: AI concept visuals, not past events, plans or approved capacities. Proposed brands, no confirmed agreements. Commercial image and brand use requires the appropriate rights.
Status · 29 October 2026
Concept, venues, windows and repertoire proposed by Madrid Produce. No agreements with Patrimonio Nacional, artists or sponsors are confirmed. Named brands are prospecting targets, not partners.
Proposal website for evaluation. Figures are comparable assumptions excluding VAT. No ticket sales or payments are collected. The 2027–2029 rollout depends on agreements and pilot evaluation.